In the rhythm of clippers humming and the symphony of salon conversations, Wil Shelton found his calling. As President & CEO of Wil Power Integrated Marketing, he's transformed his intimate understanding of Black beauty culture into a revolutionary marketing force that connects global brands with the heartbeat of our communities—the salons and barbershops that shape culture from the ground up.

From behind the chair as a salon owner and stylist, Wil saw what Madison Avenue couldn't: the untapped power of these sacred spaces where trust isn't bought—it's earned. This insight birthed Wil Power Integrated Marketing, now a pioneering force in multicultural marketing that doesn't just reach audiences; it resonates with them.

Today, Wil orchestrates a network of over 50,000 African American salons and barbershops nationwide, creating authentic touchpoints that reach more than 30 million consumers annually and engage 15 million across social media. But numbers only tell part of the story. What sets Wil apart is his ability to translate cultural currency into business success, understanding that multicultural marketing isn't just a division—it's the future of brand growth.

Under his visionary leadership, global powerhouses like Amazon, Netflix, AT&T, and Snoop Dogg have found their authentic voice in the community through campaigns that don't just speak to the multicultural consumer—they speak with them. Each partnership is crafted with the precision of a master barber and the creativity of a veteran stylist, ensuring every brand interaction feels as natural as the conversations flowing through these cultural hubs.

As an industry pioneer, Wil embodies the perfect blend of entrepreneurial fire and cultural wisdom. He's not just building campaigns; he's building bridges between brands and communities, always pushing beyond "good enough" toward excellence. His approach combines the sharp eye of a strategist with the heart of a community leader, making him not just a CEO, but a cultural curator who transforms brand possibilities into cultural impact.

Known for his passionate leadership and innovative thinking, Wil continues to reshape the marketing landscape by proving that authentic cultural connections aren't just good ethics—they're good business. His expertise in brand building, business sustainability, and revenue growth through value management has made him the go-to voice for brands seeking to move beyond traditional marketing into genuine cultural conversation.

In Wil's world, every campaign is an opportunity to celebrate and elevate our community's voice, turning brand moments into cultural movements.